How Do You Choose An Estate Agent?
Posted December 12th 2020
Selecting an effective estate agent to sell or rent out your home can be a difficult and sometimes confusing task. Should you rely online reviews? Look out for an agents board presence? Scour the web for information on past performance? Seek recommendations from friends or previous clients?... or… check out the Best Estate Agent Guide 2021, supported by Rightmove and the Property Academy.
Our advice would be to use a range of methods, but you should definitely include the outstanding resource that is the Best Estate Agent Guide as they’ve already done the really hard work for you.
The Best Estate Agent Guide is now in its fourth year and essentially analyses…
- How well properties are marketed on Rightmove and perform on Rightmove. [As measured by Rightmove].
- Actual delivery of the sale or let. Time taken for the listing to go to SSTC and does it actually complete. [As measured by Rightmove].
- How good is the customer experience on contacting the agent via email and telephone? [As measured by Property Academy mystery shop]
- Market share
Over a 6 month period the Best Estate Agent Guide also checked the overall performance of…
- Over 25,000 branches
- 1 million properties listed at any point in time
- 1.5 million transactions
- 25 million leads
- 1.5 billion property views
After such a rigorous independent selection process, only 20% of the best estate agents even make the grade to be included in the guide. Specific ratings are awarded including ‘Highly Rated’, ‘Excellent’ or ‘Exceptional’. In addition to the branch ratings, the very best overall companies are recognised as Award Winners based on the combined branch performance and with it the accolade of being assessed to be in the top 5% of estate agents in the country!
“The Best Estate Agent Guide really does take the hard work and stress out of choosing an estate agent.“ says Simon Bradbury, Managing Director of Thomas Morris Sale & Lettings. “Whilst anecdotal evidence, intuition and personal recommendation can go a long way, this truly independent and incredibly detailed assessment of (nearly) every estate agency branch in the country has got to form part of your decision making process when choosing an estate agent to attend your property and advise on price and a marketing strategy.“
He continued “ To have Thomas Morris recognised as being in the top 5% of agents in the country in really something special – particularly as the Best Estate Agent Guide is supported by Rightmove and the Property Academy.“
See the Best Estate Agent Guide 2021 results for each of the following areas:
You can contact your local branch or book a valuation online.
